Questions I Hear Often


Are you ready to hire a freelance building industry copywriter and lead generation specialist to write your next sales promotion, one-sheet or web copy? Ready to have an architect with in-depth knowledge of the building industry take a hard, honest look at your website to help you make it work harder for you?

Somebody who can combine years of writing both technical and persuasive copy with building industry insight to help turn your prospecting into getting specified or hired? If so, go here and let’s get started.

Whatever your reason for coming to this page, you’re probably looking to find out more about Sutton Copywriting before hiring me. If we were sitting together talking right now, you’d have some questions. let’s try to answer a few of those questions here…

What is “copywriting” anyway?

Copywriting generally means writing words for a promotional or marketing purpose. A copywriter can write your ads, press releases, brochures, websites, emails, whitepapers, and case studies. Video scripts, your LinkedIn profile, blogs, or your social media posts.

A top copywriter ensures your product or service’s benefits are clear and compelling and drives them to take action. Whether that’s signing up to your mailing list, buying/specifying your products and services, or clicking a button or link to go to the page you want them to see.

How’d you go from Architect to Building Industry Copywriter/Consultant?

As an architect, I’ve been knee-deep in the building industry for over 20 years. Attending more lunch & learns than I can count. Visiting and researching 1,000s of building material websites. Stepping up to (or presenting from) 100s of trade show booths.

As a young architect, I didn’t pay much attention to whether these presenters were effective. I was like most architects looking for the information I needed and ignoring the rest. But there were a few salespeople or websites over the years that have always stuck with me. Whether it was the flair of their presentation or the value of the information they provided.

But it wasn’t until I began deeply studying marketing and copywriting in 2011 that I woke up and started paying attention. Since then, I’ve been studying the masters of direct response marketing. I’ve invested in a multitude of courses and books. And I listen and re-listen to the growing number of incredible marketing podcasts out there.

I pay close attention to websites and how salespeople present their products to architects. I’ve found many strategies you could take to help get more traction with your efforts. So, with this new body of knowledge growing in my head, I started looking for ways to put it into practice. This is why, in 2014, I started my freelance copywriting and consulting business… To help companies like yours.

Help you find the most effective ways to communicate with your prospects and leads, and connect your product or service with them. To help you find the words to highlight the benefits and advantages you and your company can bring to the table. That combination is what’s brought us together on this website.

What’s your copywriting experience?

I’ve been writing copy professionally since I started writing design narratives for large architectural project pursuits back in 2010. This was during my time working for HDR Architecture.

I started my freelance writing business in 2014. Since then, I’ve been consulting and writing copy for large and small companies and marketing agencies. I can write anything from a press release, brochure, or email, right up to huge website projects. I can also deep-dive into your current marketing and help you develop a road map to focus your marketing messages.

Do you offer consulting services?

Yes. I recommend this as the first step for most clients, to find missing opportunities in your current marketing strategies.

Sometimes having an experienced, outside set of eyes on your marketing uncovers ideas I’ve seen work well for companies like yours.

What copywriting and consulting services do you offer?

I’ll help you with most types of writing you’re struggling with. I also provide consulting to help you find and eliminate holes in your current marketing strategies.

Here are a few services I offer to get some ideas flowing:

  • Creating a Marketing Position Discovery and Key Message Copy Platform document. This helps focus your messages through all your marketing channels.
  • Reviewing or writing your website content
  • Researching & writing case studies to highlight a successful project or client relationship
  • Writing a lead-generating white paper to offer through your website

Once we’ve discussed your current marketing, we’ll find the best ways to boost your messages. Go to the Contact Form and let’s get the conversation started.

Do you also do editing of my existing marketing messages?

Yes. Some clients find it more affordable to write their own copy, and then I edit their work.

What does it cost to hire you for a project?

I have a very reasonable rate for copywriting and consulting, and I’ll give you a comprehensive quote BEFORE we get started. And I’ll stick to the quote, so there won’t be any nasty surprises for you at the end of the project. Compared to other U.S. copywriters, my rates are in the middle of the range.

Do you require a deposit?

On most copywriting projects, I require a 50% deposit before I start. For larger, long-term projects, we can discuss other agreements.

What does your price include?

I’ll send you a detailed estimate outlining EXACTLY what my cost includes. I’ll break it down so you can see the cost of each individual item. Basically, my end price includes everything I need to write your copy. Including meeting time, research, writing time, amendments and proofing. One thing my clients like about working with me is the clarity on price.

My product or service isn’t in the building design & construction industry. Can you still write copy for me?

There are always exceptions, but for the most part, my expertise is helping companies hone their marketing messages to others within the building industry. But the principles of direct response copywriting apply across any industry.

So, if you have a quality product or service you think I can help you with, let’s talk and see if it makes sense to work together.

There are so many copywriters out there. Why should I choose you?

Excellent question. You should choose me because not only will you find working with me enjoyable and educational, you’ll end up with engaging copy at a price you can afford.

And, most importantly, I know your industry better than any other copywriter you’ll find. Saving you the time and effort of teaching the terminology and language of the building industry.

90% of my work comes from referrals and repeat clients, and I have a growing stack of testimonials from previous clients. They’re happy and I think you will be, too.