Copy Critiques for Building Industry Marketers

Copy CritiqueA Copy Critique from a building industry copywriter gives you an objective review of your:

  • Web pages
  • Ads
  • Sales letters
  • Landing pages
  • E-mail marketing campaign
  • Or any other marketing pieces.

You can have me critique an existing piece OR a draft of copy you’re working on.

Yeah, I know…

A critique isn’t a terribly sexy service. But it can make a huge difference for your business and can really pay off – both in lower costs to get new leads, as well as increased profits.

Plus, it’s a great way to get started if you’re not quite ready to hire a copywriter to write new content from scratch.

I’ll look at your copy from an architect’s point of view. And help you develop it to make a better connection with the architects and designers you’re trying to reach.

Who this service is for…

There are always exceptions, but for the most part, my expertise is helping companies hone their marketing messages to others within the building industry.

My sweet spot is helping building product marketers connect with architects and designers.

But the principles of direct response copywriting apply across any industry. So, if you have a quality product or service you think I can help you with, let’s talk and see if it makes sense to work together.

How the Copy Critique service works…

When you hire me for a copy critique, here’s the simple four-step process we’ll follow together to get it done:

Step #1 – I’ll send you an invoice and you pay me… (Don’t worry, it won’t hurt too bad. We’ll talk about that in a minute…)

Step #2 – You’ll send your copy as a Word document or as a link to your web page.

Step #3 – You’ll answer a few questions by email. Your answers help me understand:

  • Your intended market
  • Your product or service, and
  • How you’d like this piece to fit within your current marketing strategy.

Step #4 – I’ll critique your copy. I’ll insert comments and write new ideas right in the Word document. I’ll have “Track Changes” on, so you can easily see what I marked up.

What you’ll get…

You’ll get a report analyzing your copy in detail. I tell you what’s good and what works, what should be changed… and how.

The critique covers copy, design, strategy, and offer. Plus specific directions for revising and rewriting the copy. Although I don’t write or rewrite copy for you under this arrangement.

Keep in mind…

Your critique deals only with the specific marketing piece you’ve hired me to review. It doesn’t include discussion or analysis of other promotions for the same product or service.

If you want a more comprehensive analysis of your marketing program, my consulting services can provide that for you.

The Copy Critique service is perfect for clients who need a fresh set of experienced eyes on a piece of copy. Or who need new ideas to help existing copy that isn’t working.

This service also lets you sample my freelance services at far less cost than you’d pay to have me write your copy from scratch.

Your investment…

My job is to tap into more than 20 years as a practicing architect, and 4 years of direct response and copywriting experience. To give you the most targeted, most insightful, and most profitable advice I can.

This is much easier than writing your copy from scratch, so you get a decent price break.

The cost to hire me for a copy critique ranges from $350 – $500, depending on the length of your copy.

Not quite sure whether your copy is strong enough to do the job?

My Copy Critique service can help you eliminate mistakes, strengthen headlines and body copy, and generate leads with greater confidence. Contact me now.


But don’t take my word for it… Here’s what one of my clients had to say:

…It’s rare to find someone who can write great copy who also understands the construction industry.

I’ve been enjoying Neil’s copywriting services for over a year now. Neil is much more than a writer, he’s well-versed in modern marketing and always has a practical and pointed approach to helping me market my services.

I’d never hired a copywriter before because it’s rare to find someone who can write great copy who also understands the construction industry.

Anyone in the construction industry needing to polish the copy on their website or have blog articles written on a regular basis will benefit from hiring Sutton Copywriting. 

I’ve always found Neil to be professional, personable and reliable to work with. I have and will continue to recommend his services and look forward to working with him more in the future.”