Copy Critique

Copy CritiqueA Copy Critique gives you an objective review of a web page, ad, sales letter, landing page, e-mail marketing campaign, or other marketing pieces. You can have me critique an existing piece OR a draft of copy you’re working on.

…True — a critique isn’t a very sexy service. But it can make a huge difference for your business and can really pay off – both in lower costs to get new leads, as well as increased profits.

Plus, it’s a great, low-cost way to get started if you’re not quite ready to hire a copywriter to write new content from scratch.

How the Copy Critique Service Works…

When you hire me for a copy critique, here’s what’ll happen:

First – you pay me… (Don’t worry, it’s more affordable than you think. We’ll talk about that in a minute…)

Second – you’ll send your copy as a Word document or as a link to your web page.

Third – you’ll answer a few questions by email, so I have a complete understanding of your intended market, your product and how you’d like this piece to fit within your current marketing strategy.

Fourth – I’ll do the critique.

I’ll insert comments and write new ideas right in the Word document. Don’t worry, I’ll have “Track changes” on, so you can easily see what I marked up.

What you’ll get…

You’ll get a report analyzing your copy in detail. I tell you what’s good and what works, what should be changed… and how.

The critique covers copy, design, strategy, and offer. Plus specific directions for revising and rewriting the copy, although I don’t write or rewrite copy for you under this arrangement.

Keep in mind, the critique deals only with the specific promotion or marketing piece you’ve hired me to review. It doesn’t include discussion or analysis of other promotions for the same product or service. If you want a more comprehensive analysis of your marketing program, my consulting services can provide that for you.

The Copy Critique service is perfect for clients who need a fresh set of experienced eyes on a piece of copy, or who need new ideas to help existing copy that isn’t working. This service also lets you sample my freelance services at far less cost than you’d pay to have me write your copy from scratch.

Your investment…

My job is to tap into more than 19 years as a practicing architect, and 4 years of direct response and copywriting experience to give you the most targeted, most insightful, and most profitable advice I can.

This is much easier than writing your copy from scratch, so you get a decent price break.

The cost to hire me for a copy critique ranges from $350 – $500, depending on the length of your copy.

Not quite sure whether your copy is strong enough to do the job?

My Copy Critique Service can help you eliminate mistakes, strengthen headlines and body copy, and generate leads with greater confidence. Contact me now.